Company
Company
Ambassador of good taste
There are certain values that should not be left to chance: good taste, authentic culinary craftsmanship and the culture of enjoyment. This is precisely what Nannerl has always stood for – as an ambassador of that very good taste, committed to preserving Austrian culinary culture whilst adapting it to the modern professional kitchen.
For us, quality is not merely a characteristic, but a way of thinking. It is evident in food products that are developed with care, perform reliably and deliver exactly what good cuisine promises in terms of flavour.
Markus Pfarrhofer | Geschäftsführer
Functionality
through innovation
Drawing on our in-depth expertise, technological know-how and a keen sense of trends, we develop products and culinary concepts that are right on trend.
Our aim: to create new taste experiences that delight, surprise and meet the demands of modern nutrition, whilst offering functional benefits and, above all, winning over our guests
Local Focus.
For the Love of Home.
For us, regionality is more than just a place of origin – it’s a way of life. As a producer based in Anthering near Salzburg, we make a conscious effort to prioritise short supply chains, personal relationships and long-standing partnerships.
For our famous Salzburg vegetable stock, we source the vegetables from the Dandl Farm just outside Salzburg.
We know many of our suppliers personally: this closeness builds trust, ensures consistent quality and strengthens the region around Salzburg.
Our partners
are 100% reliable.
At Nannerl, we never view suppliers merely as sources of supply, but as long-term partners. Reliability in the supply chain is built on established relationships, mutual trust and transparent collaboration.
We select our raw material suppliers with great care and place particular emphasis on certified quality, traceable origin, sustainable farming methods and regular audits. This ensures that our high standards in terms of taste, safety and processing are consistently maintained.
Tested and certified for the sake of our environment.
Nannerl operates responsibly throughout the entire value chain. When it comes to packaging, we prioritise resource-efficient solutions. Thanks to efficient production processes, we minimise waste almost entirely. Together with our logistics partners, we are working to ensure our supply chain is as resource-efficient as possible.
Certifications such as FSSC 22000, HACCP and organic certification underline our commitment to quality and safety.
Behind our success are people who, with their experience, passion and a keen eye for quality, work every day to bring the joy of indulgence to life.
For more than 50 years, as an Austrian family business, we have been combining time-honoured tradition with fresh ideas and an international outlook.
Together, we create an environment in which growth is possible, a sense of unity is palpable and the future is shaped with joy.
Our company history
1975 –1978
1975 – The founding
Founded by Erika and Kurt Kornfeld as ‘Mercator Spirituosen Vertriebsgesellschaft mbH’ at 19 Clemens-Krauss-Straße in Salzburg.
1976 – Start of production
Start of in-house production at 44 Schallmooser Hauptstraße. Liqueurs and fruit-infused spirits are produced – the brand name ‘Nannerl’ is created.
1978 –1980
1978 – Move to Nonntaler Hauptstraße
The move was made because the previous premises on Schallmooser Hauptstraße had become too small.
1976 – Export & Violin bottle
First exports to West Germany and East Germany.
The latter immediately placed a major order for 100,000 bottles!
Launch of the iconic violin-shaped bottle.
1978
1978 – The first representatives’ conference
1980
1980 – Establishment of the catering sales force
Establishment of a field service for the catering and commercial kitchen sector.
1976 – Introduction of soups
Just in time for the 1980 ‘Alles für den Gast’ trade fair, the first soups in bulk packaging were launched.
1981 – 1990
1981 – Name change to Nannerl
‘Nannerl’ was already part of the product range as a brand name. The company then rebranded from ‘Mercator’ to its most successful product: the Nannerl violins. These were named after Mozart’s sister Maria Anna, known as ‘Nannerl’.
1981 – New building in Sam
Nannerl kept growing and growing. Before long, the production facilities on Nonntaler Hauptstraße had also become too small, so the new company building was constructed on Mauermannstraße in Sam.
1990 – Extension in Sam
Following the purchase of the neighbouring plot, an extension twice the size of the existing farm building was constructed.
1990 –1991
1990 – 1991 – The glass crisis
Many glassworks switched production and no longer manufactured their own moulds, or if they did, it was not their top priority.
Nannerl was also affected by this in the case of the 0.5-litre lantern bottle, and it was only thanks to Mr Kornfeld’s personal intervention at the Heinz glassworks in Kleintettau that the urgently needed supplies were secured.
1991
1991 – Major fire caused by arson
On Saturday, 2 June 1991, at 00:34, the fire brigade was called out: a major fire had broken out at 8 Mauermannstraße! Within a few hours, the finished goods warehouse had been completely gutted.
The fire brigade battled until the early hours of the morning to prevent the fire from spreading to other parts of the premises. The fire investigator determined that the cause of the fire was arson in the outdoor area.
Thanks to everyone’s cooperation and solidarity, Nannerl was back to full delivery capacity in less than 14 days. Until it was rebuilt, the finished goods warehouse was relocated to a rented (and secured) marquee.
1991 – 1992
1991 – Another case of arson
In October 1991, a fire was started for a second time. Once again, it was arson. However, the fire was spotted early on and was extinguished in time.
1992 – Arsonist caught
The serial arsonist was apprehended – a 19-year-old firefighter. During the court hearing, he was required to demonstrate, in the presence of the judge, how and where he had started the fires on the company premises.
1996
1996 – Introduction of AlpenPunsch
The non-alcoholic syrups product group was created. It began with AlpenPunsch, a range of hot drinks aimed at the ski industry, and was later expanded to include the premium concentrates from AlpenDrink.
1997
1997 – Nannerl Germany
Following a short construction phase, Nannerl’s German operating company moved into new premises in Teisendorf, Upper Bavaria.
2000
2000 – Handover to Behn
On 1 January 2000, Waldemar Behn GmbH of Eckernförde acquired all the shares held by Nannerl and Ulane.
Since 1 June 2000, Nannerl has been the exclusive distributor of Behn’s products in Austria.
Waldemar Behn GmbH is a long-established family business now in its fourth generation, best known for its successful ‘Kleiner Feigling’ brand.
2000
2000 – Nannerl Introduction AlpenDrink
In 2000, the recipe for the first of many soft drink concentrates with a dilution ratio of 1:19 was developed with the AlpenDrink Apple.
At the time, dispensers manufactured by Ugolini were used.
2009 – 2010
2009 – Ground-breaking ceremony in Anthering
On Monday 18 May, construction of the new company building in the industrial estate began with a ceremonial ground-breaking ceremony led by owner Rüdiger Behn and managing director Walter Markitz.
2010 – Completion of the new building
The new plant in Anthering is being completed and the company is moving in – modern infrastructure and production facilities are ensuring the business is ready for the future.
since 2012
2012 – Relaunch Corporate Design
A new, streamlined brand identity, aligned with the new slogan ‘Genuss made in Austria’, is being introduced.
A revamped and expanded product range, redesigned labels and catalogues featuring meticulously photographed products and pack shots ensure that Nannerl is well-equipped for the future in terms of design.
To this day, the brand’s public image continues to be adapted and optimised as part of a continuous improvement process.
ab 2012
2012 – Redesign exhibition stand
Nannerl is also embarking on a process of renewal when it comes to its exhibition stand. The stand, which has been in use for decades, is being sent into long-overdue retirement.
A new, bright and open-plan design with a separate bar and serving area – which has been adapted and improved since 2012 – is proving a hit with staff and customers alike.
2014
2014 – Introduction LifeLine
Nannerl presents the nutritional concept LIFELINE – nutrition for a better care. This range, which is divided into a modular system and a complete system, is specifically tailored to the nutritional needs of older people.
A wide range of products, such as puddings, milk drinks, cream soups and thickening agents, are precisely tailored to the needs of older people and are characterised by ease of preparation, high nutrient density and a variety of flavours.
The system enables both complete meals and individual additions to existing meal plans.
With LIFELINE, Nannerl underlines its commitment to innovative solutions in catering for the elderly and helps to improve the quality of life of older people through a balanced diet.
2017
2017 – New production site
Nannerl was able to take over the former Zaltech site on Stainachstraße in Anthering in order to set up an additional production line there.
Here, the company was able to meet growing demands thanks to a modern, automated bottling facility and an additional warehouse.
2020
2020 – Change of disinfectant
Due to the COVID-19 pandemic, a large proportion of liquid production was diverted to the manufacture of disinfectants.
The n-sanitize brand complied fully with the World Health Organisation’s guidelines and was available in five different container sizes.
News rund um Nannerl und seine Produkte
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